While I was working in ICBL on Technology Transfer Center establishment, I had to conduct two primary types of research. For both cases, I created questionary as the instrument of qualitative research. One group of respondents were coming from the educational segment – professors from the Faculty of Electrical Engineering and the Faculty of Mechanical Engineering. On the other side, were companies from the field of IT and mechanical engineering. The purpose of the study was to find the best ways to make those two entities communicate and cooperate, which is the primary role of TTC (Technology Transfer Center).
ON THE RESEARCH CONDUCTED
Besides mentioned above, within all my job occupations, I had to do regular desktop research. There is no decision within marketing and sales you could implement without secondary research first at least. Also, I could emphasize several primary types of research more that I have conducted within my different jobs: the bank customer satisfaction surveys; farmers ‘and cooperatives’ inquiries about the knowledge they need to market their products better; questioning the bank’s employees about the job and organizational satisfaction (based on Porter’s value chain concept), etc.